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Advertising is in the midst of a major transformation due to advances in technology, growth of the mobile market, and empowerement of consumers and their increased engagement. Jeff Tan, vice president of strategy for Dentsu Aegis Network, shares recommendations on how to create and conduct successful advertising campaigns.
- Developing Strategy, Involving Technology
- 31 min
As organizations grow and develop a product lines, consumer needs get overlooked sometimes. Joe Ilvento, CLO at CommVault, shares insights and strategies on taking care of consumer requirements during new product development, or during reorganization of existing product lines.
- Customer Service, Understanding Customer Mindsets
- 24 min
Being able to use social marketing venues has become essential for all businesses. The number of choices is growing every day making it difficult for anyone involved in marketing and advertising to decide what will be effective.
- Engaging Others, Social Media Marketing
- 31 min
The traditional publishing industry is dealing with the revolution of self-publishing, e-books, and a myriad of online content providers. These changes have brought both challenges and opportunities for publishers as they negotiate ways to provide new forms of content and alternate revenue streams. Joan O’Neil, executive vice president of Knowledge and Learning at Wiley Publishing, is right in the middle of the maelstrom of change.
- Understanding Ecosystems, Identifying & Overcoming Challenges
- 32 min